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Your Trusted Guide and Partner

Through whatever life may bring.

Established in 2016, NetWorth Financial got its start after our owner and CEO, Brad Isroff, realized that the only way he was going to provide clients with exceptional customer service was if he became independent.

While many firms are driven by growth, NetWorth Financial is motivated by the success of our clients. With honesty, dependability and accountability at the forefront of our firm, every member of our team pride themselves on treating each and every client like our own family.

As the saying goes, “Do what you say, say what you do and mean what you say;” a phrase that serves as the bedrock for everything we do. Combining our personalized, one-on-one service with a “no pressure” atmosphere, we strive to create a safe and open space for you to express and alleviate your financial concerns, both big and small.

Brad Isroff Photo

Brad Isroff

CEO, Wealth Advisor

In 1985, Brad graduated from one of the “Elite 8” public Ivy League colleges, Ohio’s Miami University, with a bachelor’s degree in business. He has over 15 years of experience working for Fortune 500 companies including AT&T and Cingular Wireless, as well as another 16 years serving as a family financial advisor. He obtained his wealth management specialist designation from Kaplan University of Iowa.

Brad is an avid snow skier. He loves to teach and play guitar, listen to music, support Razorback Athletics, travel and enjoy all types of food and wine.

Stacey Ray Photo

Stacey Ray

Client Services Associate


Stacey is an Iowa native who graduated in 1994 with a bachelor’s degree from Iowa State University. After relocating to Arkansas, she was employed by Alltel for 13 years, handling employee benefits issues ranging from medical and dental to profit sharing and 401(k). 

Prior to joining NetWorth Financial, Stacey was blessed to stay at home with her children. She enjoys interacting with people and looks forward to assisting you.